Successful Airbnb hosts always love to tell stories about their favorite guests, and unsurprisingly, they’re usually the ones who return year after year to the same rental.
Building meaningful relationships with guests is an extremely important factor for all Airbnb hosts to take note of, especially in order to encourage repeat bookings.
If a stay at your home isn’t special or memorable, nothing will make past guests return. On the other hand, if you go out of your way to be an outstanding host, you could be lucky enough to book the whole season full with return visitors!
Creating a Vacation Rental Website
When it comes to gaining repeat bookings and offering custom deals to your guests, one of the most fundamental things you are going to need is your own website.
So let’s take a look at three ways having a personal vacation rental website can help drive past Airbnb guests into returning.
Allows Guests to Book Direct & Save
Convenience, cost and comforts – these are just some of the key features that guests will make their vacation decisions based on.
If guests have already stayed in your Airbnb before, they already know what to expect from your home itself. But their choice is made even easier when there’s no middleman involved.
Increasingly, travelers are becoming conscious of the extras (like HUGE Airbnb booking fees) that they’re forking out for on listing sites.
Creating your own vacation rental website gives you total control, allows guests to book with you directly and ensures neither party have to worry about expensive add-ons such as booking fees.
Create a Brand
Having your own website is synonymous for how professional you are and how seriously you take your business, and your vacation rental brand is formed on the basis of this.
While lots of owners advertise their property on multiple listing sites like Airbnb or HomeAway…where would you direct potential returning visitors if they ask about your rates another time of year?
How would you choose between your various listing site pages?
Having a vacation rental website not only strengthens your brand identity, but it also gives your guests somewhere to quickly refer to – especially if they want to recommend your home on to someone else!
These type of word-of-mouth recommendations and EASY shares of your website are another way to generate visibility which will inevitably bring you more (repeat!) bookings.
You can offer personalized discounts
Big brands incentivize their products daily – think about it: supermarket aisles are lined with “buy one, get one free” offers and other money-off deals that will bring them more sales.
So why shouldn’t you do the same?
Upon check-out, leave your guests a business card directing them to your website, or send them an automated email thanking them for choosing your rental, before offering them a personalized discount for their next stay.
Whether you decide on “book three nights, get one night free” or “15% off your visit” is up to you, but letting your guests know early on that you’d gladly welcome them back (and with an attractive offer in tow) makes them feel extra special and more likely to consider returning.
Airbnb Pro Tip: Give guests the ability to share this offer with their friends as well. Saving friends money is always in style and people love to share the love!
Getting repeat guests on your books are a sure-fire way of guaranteeing a steady rental income year after year. What’s more, they’ll help you make lasting relationships with your guests.
Vacation Rental Website Builder Designed for Airbnb Hosts
When beginning to think about creating a website, for many people, free website services like WordPress or Wix spring to mind.
While they are very simple-to-use and easy to set-up, what if we told you there there’s a dedicated website builder for vacation rental owners and managers?
Lodgify has been designed with Airbnb Hosts like you in mind, so that’s why it unites all the features and functions needed for efficiently running a profitable vacation rental business.
As well as over 30 ready-to-use templates, with Lodgify’s vacation rental software, Airbnb hosts can enjoy:
- Synchronization with Airbnb listings to ensure rates and calendars are up-to-date.
- Easy creation of a mobile-optimized and responsive vacation rental website
- Accepting online bookings and credit card payments with Lodgify’s advanced booking engine
- Managing all reservations and inquiries from a central inbox with Lodgify’s reservation system
- Automated quote generation and payment collection
- Editing content 24/7 – update your site when you want, without hesitation
- Straightforward guest communication with a built-in CRM system, complete with autoresponders and email templates
See if building a vacation rental website is right for you. Start a free 14-day trial of Lodgify to see how easy it is to build your website, achieve direct bookings and host more repeat guests!