Have you ever walked into a really cool space and felt transported into a different world? That’s ambiance.
Ambiance is the culmination of all the guest touch points that create an experience. It is a unit’s character & atmosphere, look & feel, and mood & color.
Ambiance makes things stick to the guest. Sometimes they cannot remember some of the memories from their vacation, but they remember the way that your rental unit made them feel. The ambiance sticks because it is a re-liveable experience with so many details. The more unique and cohesive experience you create with decor and furniture, the stickier it will be for the guests. Money is made in the details.
Which has better Coca-Cola ambiance, A or B?