Your Airbnb listing title doesn’t have to suck.
The title has one goal…make people click to view your listing…that’s it.
From there, let the rest of the listing do the work of selling your guests on staying with you.
Here’s how you can give you title that upgrade it deserves!
Only Describing Your Unit
“One Bedroom Loft” for your Airbnb listing title isn’t going to tell your guests very much.
It also won’t convince many to book let alone even click to actually view the listing.
All things equal, would you click on”One Bedroom Loft” or “Elegant Modern Loft in Downtown LA”?
Pro Tip: Put something attention grabbing and descriptive in the title.
Redundant Use of Location Information
When guests search for listings, they already have to put in a location in addition to the dates. Plus the listings themselves already show the location of the units.
Don’t be redundant and waste value text-real estate to tell the potential guest what they can see just a line below.
Use location related information only to be more specific. Pick a landmark or something recognizable that has the greatest potential appeal.
For example, “Staples Center” is better and more description than being redundant with plain old “Los Angeles”.
Title Never Changes
If your area has NO seasons and NO special events ever, then skip this one.
For everyone else…changing your title to be relevant for an upcoming event or season is a must for your Airbnb listing.
If you know when and why potential guests are looking for lodging in the area, you can adapt your title to increase the appeal of your unit.
Pro Tip: If there is a popular convention coming up, adding something like “–walking distance Comic-Con” can increase both click through rate and conversions for your listing.
Learn more about special event pricing.
Title Does Not Speak to Main Appeal
Speak to the appeal for the kinds of travelers you’re targeting.
If you are consistently attracting a certain type of traveler with well-known needs, try to appeal to them in your title.
Maybe your area gets more younger travelers who often seek the night scene. Having something like “walking distance to bar district” answers the question in their head without them having to even click on your Airbnb listing.
Think about a guests biggest need in traveling to your area and try to answer that in your title.
That’s all the tips we have for now…now it’s your turn to share.
What are some great or not so great Airbnb listing titles you’ve seen?
Share them below!